For retail businesses, understanding their customers is critical for delivering effective marketing messages and improving engagement and sales. Traditional methods of customer feedback, such as surveys, may not provide a comprehensive understanding of customer sentiment.
AI and machine learning (ML) can play a key role in sentiment analysis of customer reviews in retail businesses. By training an ML model on customer reviews from various sources, our solution can provide insights into customer sentiment and help retailers identify areas for improvement. In addition, ML models can be used to develop personalized customer experiences based on customer sentiment, improving engagement and sales.
RapidCanvas AI Solutions impacting Sentiment Analysis of Customer Reviews
Increase in customer satisfaction
Improvement in customer engagement