Pricing is a critical aspect of retail business strategy, and getting it right can have a significant impact on revenue and profitability. However, traditional pricing strategies can be time-consuming and may not take into account all the factors that can influence optimal pricing, such as customer behavior and competitor pricing.

AI and machine learning (ML) can play a key role in optimizing prices for retail businesses. By training an ML model on historical sales data, competitor pricing data, and other relevant data points, our solution can identify optimal pricing strategies for each product. In addition, ML models can be used to adjust prices in real-time based on customer behavior and market trends, ensuring that retailers are always offering competitive prices.